The colours on the digipak clearly link back to the music video and shows house style and constancy with in the style of the digipak. The video clearly uses the same colours of the panels as well as the typography which jump out on to the screen and fade away. The typograhy is the same as the one used on the poster advertisment and digipak. There is also close-us of the artist on both video and digipak to promote star persona and representation. The artsits in the music video are in the same costume within the poster promoting style and persona.
