Analysis of profesional music video

The Mise en Scene used in this music video is very creative. In this video there is three locations, the first location takes place on a traditional Turkish street making the audience aware that it is Turkish music video. The male artist is singing to the female character expressing his love for her, they are placed at opposite sides representing the split and emptiness between them.The second location is set on a bus where the singer is now more closer to the female character expressing more deep emotion which he has for her. The third location is in concert where he is singing to a crowd of mainly women, this signifies the position of power and authority he has over the female characters in this music video. The props used are very limited in this music video emphasizing the artists words, the props used is at the very beginning where the male artist is playing on a particular drum, which is very conventional of Turkish music video's. The second prop used is a microphone which he uses on the third location when singing to the audience making the viewers aware that he is a singer. The costume in the video is very important. At first he again wheres a traditional Turkish shirt matching the drum and the street he is set in making it very conventional. The second costume is on the bus where he is wearing a white shirt and blue jeans. The white shirt emphasizes his pure and innocent intentions, the female character at this stage is wearing a dress made out of red roses which matches the Tarkan's word comparing her to being like beautiful red rose. It also signifies the romance between the two characters. The third costume is the most important as the singer wears a pink shirt. The use of he Pink shirt challenges conventions and strong stereotypes of the Turkish community where they have strict dress codes for men and women. The lighting in the first location is shown as day-light matching the songs words comparing her to a beautiful day when he thinks of her. The lighting in the last location is dark which would be typically be used in a concert, however there is a light blue spot light shining at him signifying that he is the centre of attention and that he is the one who has authority at this stage.

The use of camera shots used are mainly close-ups and mid-shots. The close ups are used again to show his facial expression and reveal his emotion in the song. The close-ups are mainly used in the beginning where he is alone, the use of the close-up's show that at this point nothing else is important but his facial expressions and the the words he is singing. The are a few long-shots where we see in the first location showing the space in between the characters and the emptiness in there love for each other. The long-shot also reveals the leafs being blown away signifying the loss of romance between them. Other long-shots used is at the very end where the camera zooms out showing the amount of women in the crowd again putting the artist Tarkan in a position of power.The camera is also placed within the audience making the viewers feel involved and actually there. It also makes the viewing audience feel like the song is being sung at them. There are also few low angles used of Tarkan showing the authority and power he has over the women in the video and how the words which he sings are important. The camera movement used is also important, at the beginning the camera is still however the artist is shaking his head a lot showing the emotional state and uncomfortable situation he is in. The camera uses pans at the end where reveals the amount of women who have been drawn in to him.
The editing is used is also very important. Continuity editing is used and Cross cutting is most dominant, which is is used through out the whole video. The camera cross-cuts through all three locations, how ever the cross-cutting gets faster as he gets more emotional. The pace of the editing is rapid matching the upbeat pace of the music. There are a lot of reaction shots used where the camera cuts to Tarkan's face and then cuts to the female characters face. There also cutaways used where Tarkan uses the word emptiness in my heart which is a close-up then cuts back to a long shot of the empty space between them signifying the hole in there relationship.