The type of music video is Amplifying, where it has some relationship with the song but is not entirely literal to the words of the song. The whole video is all performance based and there is no real narrative within the music video. The reason why this video is just performance is because of the words of the songs which in the singers words he wanted to " open my heart in its deepest and purest form. I wanted to share the self of me that looks so different when watched from outside but in reality is torn by storms." He wanted to use no acting or narrative for this video as his intentions where to concentrate on the words of the song and the emotion of how Tarkan is feeling at this moment in time. Tarkan also wanted the video to capture his emotions and feelings through the camera because he felt that the narrative would take the attention off his song and into what was happening within the narrative. The camera work used helps capture the way Tarkan is feeling. The use of Close-ups show his facial expressions revealing his true emotions. There are alot of long-shots used in this video to show the special effects behind the artist and to show is hand and body gestures showing hi expressions. The use of Close-ups and the frequent use of Long-shots also emphasizes his star persona which is very important as Tarkan has a very different Look for the types of songs he produces. Image-wise Pare Pare presented different visuals from the 2001-2003 period. The new image portrayed a more laid back Tarkan sporting shorter hair, and wearing less glamorous designs. It was a declaration that glitz and sex were no longer a necessary tool to sell his works. Indicating his desire to show different sides of his personality. The camera movement was evident through the use of 360 rule where the camera. The use of the 360 degree camera movement also represents the uncomfortable, confusing, lonely state that he is and also tries to give the same experience to the audience watching him.
The mise en scene in this Music Video is set on stage, as he would be singing to a live audience in a concert again giving a realistic effect. The lighting in this video is vital making this emotional and giving us an insight to Tarkans feelings. There are spot lights used again making this seem like he is concert, but the lighting is very dim, highlighting his dark, lonely feeling through the music video. The is also use of a smoke machine in the video because he mentions that he is on fire "I burn and also I go out", creating the same effect as if there was a narrative to the song. Tarkan's dress codes have some relations to the meaning of the song, Tarkan has very dull and dark dress code for example he wears a grey t-shirt underneath his dark blue shirt. the grey represents depression, loneliness and emptiness. The editing used in this video is mainly cuts and cut-aways. The camera will show a close-up of Tarkans face then cut-away to a long- shot or mid- shot showing the empty space behind him and showing his hand movements and body gestures which are very important in making his feelings very clear to the audience. The editing at first is very slow which matches the beat and pace of the music but towards near to the end the editing gets much faster as does the pace of the music.
ALBUM COVER
On both of the album covers Tarkan is not placed centrally however is the closest and largest image on the cover. On the cover on the left there is a mid-shot and on the right there is more of a long-shot of the artist which is used so the audience can see the background location, Tarkan's dress codes, and title. The enlargement makes him stand out, and shows that he is what our attention should be at. In both of the album covers he is wearing dark and dull coloured clothing giving the audience an idea on what the album and songs will be about and what sort of genre it will be based on. The colours that he is wearing is in comparison to the colour of the background which signifies that the songs will be sad and personal. The use of the grey leather coat shows that the mood of his songs will be based upon sad and personal feelings. The Grey suit shows that his feelings are emptiness, loneliness and emotional expressions. Both of the backgrounds used are similar which is dark and stormy clouds showing again the genre of music and the mood the singers songs are written in. However the background on the first album cover presents a waste land, which again conveys the heart-breaking mood he is in. The second album cover Tarkan's gestures are more authoritative because his hands are on his hips and he is set in a crop land representing that his songs are about him and nature, or him vs nature which are included in the lyrics of his songs. The colour of the cropland contrasts to the colour of the sky and the crops represent life and are brightened to stand out representing the artist to being refreshing and energizing. On both album covers Tarkan's facial expressions show how he feels which looks to be sad and depressed, an the artist is is eyes are not focusing on the audiences. Both of the album covers could be appealing to two different audiences as the one on the left he is wearing a dark grey leather jacket making him look more trendy and cool which could be targeting a younger audience who also enjoy his music. The second album cover, the suit could be appealing to an older , more mature audience. The typography used on the album covers are very small signifying that the names is not as important what the artist can afford to have his name smaller because he's a huge Turkish star. However Tarkan's name is written in capital letters again defining him as being important but is not made bold. The Typography is made small because the producer wants the image to have a larger impact on the audience, which will get the message across and stand out to the audience much more.
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