The cinematography used in this video is mainly shots like POV shots which strongly link in with the lyrics of the song. The camera uses close-ups and POV shots mostly on the English rapper (Gentlemen), where he is in the mini cab. The close-ups also promote both of the artists star persona. The shots used in the car are very interesting there is alot of unsteady camera movement used in the interior of the car making the lyrics seem uncomfortable and in an unsteady state. The POV shots focus alot of the artist inside the car looking outside showing different locations, passing traffic. The video can be considered as an amplifying video because the lyrics have some relation to the song and concentrates on the Rappers journey through-out life. There is alot of close-ups used of the rapper, the close-up help convey his facial expression and the emotions. There are a good amount of low angles used with both of the singers. This shows their position of power and the superior status. The low angles also show the Turkish artist on the roof top conveying him as being in control of he situation and lyrics that he is singing is very significant. However the the camera focuses more on the artist (Gentlemen) then the main Turkish singer which shows that Mustafa Sandal is considered to be a star and does'nt affect repeatability of the song because he is still shown in the video. The camera shot at the beginning is an establishing shot where the camera pans setting the scene for the audience. There is alot of camera movement used in the mini cab, again which is demonstrated mostly by POV shots which is used to manipulate the head movement of the artist, this helps position the audience in the artist point of view. There are a huge amount of extreme long-shots used with in the music video setting the scene and also signifying the journey that the artist is going through and shows the narrative so that the audience can understand and relate to the singers.There are a few over the head shots used where the camera focuses on the mirrors in the car where we also see small glimpses of the rapper in he car. The camera movement used are mostly pans used within the POV shots within the car and there are tracking shots used where the camera is tracking the mini-cab showing that Gentleman's part in the video is significant.
The Mise en scene used are both location and studio, The first location is used at the Mustafa Sandal's house which immediately shows there is a friendship between the two artist and that some point in the video they would be singing in the video together. The second location is inside the mini cab which only focuses on gentlemen again making his part in the video personal to the audience. There are lots of shot of the sites and tourist attractions from cities driving the narrative and getting the idea of a journey which links in with the journey through-out Gentlemen's life. Other locations include on top of the roof where we are alone with the Turkish singer again we get time with both singers on there own showing that each part is personal to the audience. When we are with Mustafa Sandal most of the shot that display him are low angles making him superior. The last location is in the studio where both of the artist come together to perform the song which is the journey both of the artist go trough which is shown in the narrative. They are both recording the track which the audience are listening o which is very interesting. The lighting used is mainly natural light because most of the locations take outside on site. The lighting used is very bright which signifies the narrative taking place in the day, and may be in the morning where the narrative or journey takes place.
The editing used within this video is continuity editing. The pace of editing is fast where the beat of the music becomes faster and more upbeat which is used when Gentlemen is rapping in the mini cab. When Mustafa Sandal sings on the roof top the editing gets slower because the pace of music has slowed down and become more smooth. There is alot of cross-cutting used in the video especially where Gentlemen is rapping in the mini-cab, the camera cuts to him rapping then a cut away is used to show where the cab is going and what is happening outside. Other parts where cross-cutting is used is where both artists are in the studio, at first it shows both of them recording parts of the song but then the camera cuts to both of the artist negotiating on parts to edit and shows both of them enjoying each others part of the song.
ALBUM COVER
The cinematography used in this cover is a long-shot of Mustafa sandal to display his whole body and gestures. There is a close-up of Gentlemen's face but is placed behind Mustafa Sandal to show that he is not as important but signifies that he would be featured in the song. The colours used are very limited and basic. The colour red is used at the top which can appeal to a female target audience. The colour red usually connotes romantic themes and love, and the shade of red is like that of a rose. The Typography is comical and written in lower case suggesting that the image is most important for seeing the album and star image. However the typography is made large so i does attract some attention. The most important part of the typography is the colour it is in which is white place on the red background which clearly stands out and is appealing but the album name is made black to tell the audience. The photograph is also very interesting and the lead singer is captured in colour whereas the featured artist is photographed in black and white. this draws the audience attention more on him because he is the most appealing image on the front cover. The featured artist is made black and white to show that he not as significant as the lead singer who would see the album. Mustafa sandal is wearing a black jumper which clearly stands out in front of the faded black and white images.
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