Textual analysis of Digipak

The digipak in the CD cover is appealing to the target audience. Inside the CD album it contains the songs that are included in the CD, some quotes made by the artist when making the album and a small book containing the lyrics to the songs and photo's of the artist on set. The first part when the you open the CD cover is a picture of the artist smiling, looks like he is enjoying making these songs and showing his optimistic and enthusiasm. The cinematography used is a close-up and mid-shot for the cover, promoting his star persona.The photo of the artist also shows him smiling signifying that the songs are going to be pleasant songs and the genre will be upbeat rather then slow and sad. To the side of the photography is the list of songs in the album, they are highlighted in very earthy colours such as dull yellow and light and dark greens. The next layer of the CD album digipak is the CD which is silver and the album name written in black typography which is bold but presented in a comic like style. There is also the pattern designed for this album which is very Islamic suggesting the origins of a Turkish music CD. The pattern is bold and presented in a clean white colour suggesting the purity of Turkish culture. Opposite to the CD contains a little pocket where the mini book is kept and the photo on the book matches up to the one printed on the cardboard pocket. The book contains all the lyrics to the songs where some are presented in bright and appealing colours such as Orange however most of the pages are with the artist photo in the background with the lyrics printed in small black typography against the bright blue sky which stands out.

Other examples of digipaks